When I started Red Squirrel Marketing back in late 2015 I didn't realise I would work with so many different businesses over the next three years, and I am still surprised to this day how many businesses I meet week in week out around Cardiff, Aberystwyth and Swansea. Working with so many SMB and start ups I'm used as their remote marketing team, offering a full service with design, SEO, website, social media and video marketing all in one or offering one of those services an

Being consistent is something that we hear all the time, not just in business and marketing but in life as a whole, a consistent diet or consistent exercise plan always see the best results. So in business and specifically marketing, how can you be consistent. When I say this to businesses I don't mean you have to post the same amount of posts per day or same times etc but more a consistent presence over the period of a month or two months. Social media can be tough to mainta

It's nearly December, so you must have already thought about your marketing in 2019, if you haven't then here are some things to think about; give us a call if you need more info or help. Start by reviewing your past efforts to see what worked and what didn’t work. Maybe you have services that need updating or new ones to add to your website. Revitalise your content. Don’t put it off, quality content is crucial to dominate SEO rankings and to maintain customer engagement. Cho

This week we found out we are now shortlisted for two more awards to end the year, we have been shortlisted for Best in Marketing and Entrepreneur of the Year at the Introbiz Expo Gala Dinner at the Vale Resort. We have been members of Introbiz now for over 6 months and it has given us connections to so many other businesses in the South Wales area, in recognition of our hard work over the last year we are one of only a couple of businesses to be shortlisted in two categories

Designing marketing material is great fun, bringing a brand to life and seeing it in the flesh is amazing, not only seeing digital ads or websites go live but seeing our design in print in the hands of clients or their customers is also a great feeling. We were lucky enough to design some wedding stationery recently and are currently designing some more wedding invites and stationery for a customer in Canada. Weddings can be great fun to help the happy couple with their invit

Visiting businesses week in week out delivering workshops and training is great fun, delivering sessions on digital marketing, PPC and social media including social media advertising. When visiting a business to offer training we like to tailor the session to that particular business rather than use a generic session, looking at the clients website, social media and social media ads as well as any of their other marketing material. The success of the sessions is obvious from

I'm thrilled to announce that today I received the news that Red Squirrel Marketing has been shortlisted as a finalist at the prestigious Wales Start Up Awards in the Creative and Digital Start Up category. The awards are taking place in September at The Depot in Cardiff and I can't wait to be at the event amongst some of the best Start Up Businesses in Wales. This is the third National Awards that Red Squirrel Marketing have been shortlisted after the RAR Awards in London an

It's great having clients in Cardiff and Aberystwyth, from coast to coast we have helped a number of businesses with their digital marketing, social media management, websites and more to better promote their business or service. Over the last 3 weeks we have travelled to Aberystwyth from Cardiff no less than 6 times and met with more than a dozen of our clients as well as an another 10 businesses looking for a better understanding of digital marketing. Over the last few week

We love the idea of QR codes, you know those little boxes of millions of squares to make unique images that direct you to your chosen URL. Well if you didn't know what they were then you do now and we are sure you've seen them around. Some use them in their marketing content in print and online, they are used to make life easier to find specific links but it was always a fuss because you had to download an app, take a pic of the code and then find the URL. A tedious process t

We are really pleased to offer you 360 video, are you based in Cardiff, Aberystwyth or Swansea? Let's add 360 video to your marketing plan and show off your business or products online in a full 360 video, what are you waiting for? 360˚ video is here and is one of the most entertaining ways to engage with audiences whether your B2B or B2C. The development of 360˚ video players on Facebook, Vimeo and YouTube makes it even easier to share videos on social media. We plan, create

We work with clients all over Wales, Cardiff, Aberystwyth, Swansea, Caerphilly and Wrexham.. and with all the branding and logo design projects we have colour is a big word! It's also a big decision, we never force that decision on our clients, we ask them for their likes and sometimes more importantly what colours they do not like. We see logos every day, every minute logos are in our face, and the colour of these logos make us feel different emotions. The use of colour can

Writing a blog? Writing a blog for your business? It's great when you start but it's also work, it can be really hard work but that doesn't mean you shouldn't do it! We help businesses in Cardiff, Aberystwyth and beyond with their copywriting but we encourage that they dip their toe in first. Give it a go, you're an expert in your field so write about it. We didn't say it was going to be easy, you have to put the work in to create a blog, then you have to stand out from all t

After meeting with some small business owners recently in Cardiff and Aberystwyth discussing their digital marketing activities we wanted to share some of those tips with you. Create Content Everyone is creating content these days, there are more and more posts on every social media platform, more and more blogs to read and more and more (some junk) emails coming through to your inbox (mostly junk sorry). So how do you stand out from the crowd? Well you’re the business owner

2016 is nearly over, how quick did that go? Over the last 3 weeks we have met with over 20 new businesses in Cardiff, Newport, Swansea and Aberystwyth to talk about digital marketing in 2017. Is your business ready? You should know by now that you need to have a presence online, a website, an account on one of the social media channels? Good, then below are some tips on how you can make a great start to the New Year for your business. Pretty similar to the top five trends of

Current. Fresh. Bold. Marketing. That’s feedback we’ve had since working with businesses in Aberystwyth. Who’s behind the Red Squirrel team? Red Squirrel Marketing was set up around 18 months ago by my partner and I with the goal of bringing city slick marketing ideas to local businesses in West Wales. Having grown up in Aberystwyth and Cardiff we know the importance of a face-to-face business that understands local business needs. With nearly 20 years combined experience in

Search engines are always looking for new content and what better way than to push out search engine optimized (SEO) content than a BLOG. If your prices don't change much a blog is the answer to promote what you offer. There are always relevant topics to your product or service that are useful to consumers. Get people to like and trust you with a blog. Here are some top tips for helping your SEO and Google ranking. #1 Monitor keyword rankings with a number of available tools

Insurance Centre Wales (ICW) is a relatively young Commercial Insurance brokerage based in Aberystwyth, West Wales. ICW in Aberystwyth offer specialist advice for certain niche industries throughout Wales and bordering counties as well as offering a competitive friendly local service to general businesses in the Mid Wales and Aberystwyth area. The need Aberystwyth based ICW came to us in 2016 with the challenge of promoting their relatively new brand in Wales and bordering co

Aberystwyth town, a place we visit nearly every weekend meeting with family, friends and of course clients, the beaches, the sea and 22 coffee shops which make for great long weekends. We love going there to talk about websites, branding, marketing and social media but also we like to relax, and sometimes watch some sport. We’re fans of the local football club Aberystwyth Town FC, this year we are sponsoring the club and if you’re at Park Avenue for one of the matches this se