Last month we helped a client with their email marketing, the client has their brand identity and knows their tone of voice when it comes to communicating to their clients. This is a great start but unless you can reach an extended audience you won’t grow, you won’t pick up new leads. The client is active in sourcing new leads and has compiled a great list of clients’ emails and potential customer emails from sign up forms and networking events. Time for Red Squirrel Marketin
How do you reach your customers online in this digital age of marketing, you’re on Facebook, Twitter, Google and you follow companies, you see ads and you’re always being sold something. 80% (and rising) of consumers today rely on the web to find and choose a business or a product. So how do they find you, how do they find that photographer in Cardiff, the florist in Aberystwyth or the Sports Club in Newport? It normally starts with a Google search, a Twitter search, a browse
Do you want to know how to use Twitter Video to your advantage? Video is a great way to tell a story and grow your twitter following. Twitter video is pretty straightforward. You either record a new video from your smartphone or if you have an iPhone, upload a video you’ve already taken. Open the Twitter app, start a new tweet and touch the picture icon. Next, touch the camera icon and switch your camera to video.You have 30 seconds to capture your video. Finally come up with
The most successful businesses send their best emails after the signup, purchase or conversion however most email marketing seems to happen before the sale but don’t forget this is just the beginning of the customer lifecycle.
When was the last time you received a pleasant post-purchase email? Creating lifecycle emails require that marketers look at the whole customer, not just the sale. I was reminded of this after a recent John Lewis purchase where I received a post-purch