4 Ways to use Twitter Video for Your Business


Do you want to know how to use Twitter Video to your advantage? Video is a great way to tell a story and grow your twitter following.

Twitter video is pretty straightforward. You either record a new video from your smartphone or if you have an iPhone, upload a video you’ve already taken.

Open the Twitter app, start a new tweet and touch the picture icon. Next, touch the camera icon and switch your camera to video.You have 30 seconds to capture your video. Finally come up with a caption that will entice your audience and upload it for everyone to see.

#1 Respond to Tweets with video

This is an opportunity for your followers to get to know the people behind your brand. Its far more engaging too! If you want to make some simple GIFs then get in touch or visit our Video Marketing page.

#2 Share Real-Time Events

Think about usng Twitter video to cover events as theyre happening. Twtter video stands out in the fast-moving Twitter feed so you can grab more attention.

#3 Promote and Educate

Sharing content other than your own is useful and fun for your audience. McDonals’d is a good example of fun, creative twitter content that engages the audience by including their products as the centre of every story. Another option is to create educational content visually.

#4 Ask for User Generated Content

Why not ask users to contribute a video? Or run a contest that encourages user-generated content. Remember to let them know if you want it to be fun or to include one of your products. GoPro regularly asks followers to send in videos and shares a video of the day with followers. And of course don’t forget to give a unique hashtag to use when they share their Twitter video.

Need a video intro? Something to open a business video or product based advert?

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