Find out how to identify the right keywords for your business and improve your website's search engine ranking

SEO (search engine optimisation) is key to website design and a big part of ensuring high ranking in search results. Writing SEO friendly blogs is not as difficult as you might think. You just need to focus on where you place these important keywords. Whatever you do, don’t compromise your blog posts content quality for SEO. Place keywords in naturally for reader and search engines alike. Adding too many keywords into blog posts is not a good thing for your search engine resu

We’ve worked with a number of clients on developing or creating a website from scratch right across England and Wales including website design in Aberystwyth, Cardiff, Dolgellau and so on. From full concept, design and management. Our clients have seen a dramatic increase in business and brand awareness in their local area as a result of their new websites. If you still need convincing please read on… 1. Consider if your competition has a website Sales are won or lost due t

Why is the place called Aber-ystwyth (mouth of the river Ystwyth) when it’s on the mouth of the Rheidol? The town used to be called Llanbadarn Gaerog (Fortified Llanbadarn) but sometime in the middle ages it got mistaken for the much earlier (& even at this time, long since demolished) castle built on the other side of Pendinas, which was at the mouth of the river Ystwyth. 1. Not every business has a website in Aberystwyth yet but we’re working on it with some help from our m

Are you using video marketing effectively for your business? Discover different types of video at different times for better results. A new prospect has much different needs than an extablished customer. In this article we will share seven ways to use the right type of video to increase traffic throughout the sales cycle. #1 Increase conversions with product videos Did you know that website visitors are between 64% and 85% more likely to buy a product after watching a video a

Do you want to know how to use Twitter Video to your advantage? Video is a great way to tell a story and grow your twitter following. Twitter video is pretty straightforward. You either record a new video from your smartphone or if you have an iPhone, upload a video you’ve already taken. Open the Twitter app, start a new tweet and touch the picture icon. Next, touch the camera icon and switch your camera to video.You have 30 seconds to capture your video. Finally come up with

The most successful businesses send their best emails after the signup, purchase or conversion however most email marketing seems to happen before the sale but don’t forget this is just the beginning of the customer lifecycle. When was the last time you received a pleasant post-purchase email? Creating lifecycle emails require that marketers look at the whole customer, not just the sale. I was reminded of this after a recent John Lewis purchase where I received a post-purch

Search Engine Optimisation is the process of increasing your websites visibility across a number of chosen keywords for your business across the most commonly used search engines. For example if you sell flowers or plants and you think the keywords interior or exterior plants are what people will type in a search engine…wrong it’s likely that people more frequently type in indoor or outdoor plants and getting this wrong can have huge impacts on where your website shows up on

Firstly, forget your gateway or door-way pages on your website. Google has released its latest algorithm changes which are focused on screening out low quality websites. What qualifies as a low quality website? What will happen if you fail to do anything? Let’s take a look. What does the Google Panda update mean to small businesses? The Google Panda update means that you should not let your website be put in the hands of somebody who has not got the knowledge of this algorith

Are you reading this on a mobile? What if I told you 8/10 people are reading this on a mobile? Is your website or business ready? You may think I'm being dramatic but its true, it’s a huge wake up call for any developers and website owners who haven’t been proactive enough to update their sites to be mobile responsive. Google rolled out changes in 2015 to it’s algorithms that expanded its use of ‘mobile-friendliness’ as a ranking factor. This means that a lot of websites out