I have been lucky enough this year to already have some great epic trips away, I'm currently writing this 35,000 or so feet in the air; but as much as it is great to get away to see family and friends I always have my laptop and phone with me to pick up on work where I can. I know some may say, "hang on you're on holiday, don't bother working" that would be fine but working for yourself and being freelance; you're on your own and it can be stressful just to turn off and shut

We are really pleased to offer you 360 video, are you based in Cardiff, Aberystwyth or Swansea? Let's add 360 video to your marketing plan and show off your business or products online in a full 360 video, what are you waiting for? 360˚ video is here and is one of the most entertaining ways to engage with audiences whether your B2B or B2C. The development of 360˚ video players on Facebook, Vimeo and YouTube makes it even easier to share videos on social media. We plan, create

So you’ve seen the name Red Squirrel Marketing. You may have read our article in the Aberystwyth Ego about us helping local businesses with their digital marketing? maybe you've seen us on social media or you’ve met a member of the team for a coffee in Cardiff or Aberystwyth to discuss marketing. But who exactly is Red Squirrel Marketing? Why are we so Nuts About Marketing and how can we help your business? My name is Damian Burgess founder of Red Squirrel Marketing. I'm a We

2016 is nearly over, how quick did that go? Over the last 3 weeks we have met with over 20 new businesses in Cardiff, Newport, Swansea and Aberystwyth to talk about digital marketing in 2017. Is your business ready? You should know by now that you need to have a presence online, a website, an account on one of the social media channels? Good, then below are some tips on how you can make a great start to the New Year for your business. Pretty similar to the top five trends of

Current. Fresh. Bold. Marketing. That’s feedback we’ve had since working with businesses in Aberystwyth. Who’s behind the Red Squirrel team? Red Squirrel Marketing was set up around 18 months ago by my partner and I with the goal of bringing city slick marketing ideas to local businesses in West Wales. Having grown up in Aberystwyth and Cardiff we know the importance of a face-to-face business that understands local business needs. With nearly 20 years combined experience in

Aberystwyth town, a place we visit nearly every weekend meeting with family, friends and of course clients, the beaches, the sea and 22 coffee shops which make for great long weekends. We love going there to talk about websites, branding, marketing and social media but also we like to relax, and sometimes watch some sport. We’re fans of the local football club Aberystwyth Town FC, this year we are sponsoring the club and if you’re at Park Avenue for one of the matches this se

Last week we spent a week in the seaside town of Aberystwyth, some of it was leisure time but most of it was meeting new and current clients delivering free 1 to 1 marketing sessions for businesses. We didn’t expect as many businesses at first but our days were slowly filling up and we were fully booked on three of the days, all in all we saw 18 new businesses and drank lots of coffee. We gave advice on all things marketing from digital marketing such as email, social media

Twitter still wont allow more than 140 characters in a tweet, and we think that’s a good thing, but if reports are correct we will soon be able to pack more info into them. By time you throw in a #hashtag and a mention you’re left with a few remaining characters; but then you want to add an image or a link and there’s no more room! #frustrating! In as little as two weeks images and links may not count as part of the 140 character limit, leaving us free to be add more. Current

How do you reach your customers online in this digital age of marketing, you’re on Facebook, Twitter, Google and you follow companies, you see ads and you’re always being sold something. 80% (and rising) of consumers today rely on the web to find and choose a business or a product. So how do they find you, how do they find that photographer in Cardiff, the florist in Aberystwyth or the Sports Club in Newport? It normally starts with a Google search, a Twitter search, a browse

Do you want to know how to use Twitter Video to your advantage? Video is a great way to tell a story and grow your twitter following. Twitter video is pretty straightforward. You either record a new video from your smartphone or if you have an iPhone, upload a video you’ve already taken. Open the Twitter app, start a new tweet and touch the picture icon. Next, touch the camera icon and switch your camera to video.You have 30 seconds to capture your video. Finally come up with

Branding – it’s much more than just a logo. A brand identity is what represents your company visually. Think about it when you see those lip licking adverts from M&S you know it’s them way before you’ve seen their logo…this is their advertising in support of their brand. It’s recognizable as them. A brand identity can be in the name, logo, styling, fonts, colours, images and icons – it’s what distinguishes you from competitors. Creating a strong brand takes time, serious thou

St Patrick’s Day Google doodle turns the logo green with a leaping shamrock, take a look at this. Today’s Google logo was designed by Irish artist and animator Chris O’Hara. Google is avoiding getting pinched today with an animated logo that turns itself green in the spirit of St. Patrick’s Day. Designed by Chris O’Hara, an Irish artist and animator currently working in Los Angeles, the Google St. Patrick’s Day logo includes a leaping shamrock that jumps from letter to letter

Come closer and let's talk website secrets. 1. You need your own domain and hosting Invest in a serious website not a cheap blogging site that Google won’t take you seriously. Also do not point visitors to it, if it's not considered trustworthy. 2. Use original content Remember that Google’s whole purpose is to provide their customers with relevant and useful search results. The most important think you can do for your SEO (search engine optimisation) is create massivel

Search Engine Optimisation is the process of increasing your websites visibility across a number of chosen keywords for your business across the most commonly used search engines. For example if you sell flowers or plants and you think the keywords interior or exterior plants are what people will type in a search engine…wrong it’s likely that people more frequently type in indoor or outdoor plants and getting this wrong can have huge impacts on where your website shows up on

Firstly, forget your gateway or door-way pages on your website. Google has released its latest algorithm changes which are focused on screening out low quality websites. What qualifies as a low quality website? What will happen if you fail to do anything? Let’s take a look. What does the Google Panda update mean to small businesses? The Google Panda update means that you should not let your website be put in the hands of somebody who has not got the knowledge of this algorith