#marketing

Damian Burgess

Apr 19, 2018
4 min

Social Media with the Cardiff Devils

This week I met with Cardiff Devils Social Media Manager Fie Adolfsen to talk about social media, sport and fan engagement at one of the best Ice Hockey teams in the UK. Fie started at the Devils in September 2017 and was straight in to the action with pre season matches and European league matches, a busy first few days but this allowed Fie to get to know all the players and staff pretty quick. What appealed to you about working with the Cardiff Devils? “Moving my whole life

Damian Burgess

Feb 1, 2018
1 min

Alexa and Advertising

It looks as though 2018 is going to be a good year for Amazon. Considering it sold “tens of millions of Alexa-enabled-devices” worldwide it comes as no surprise that it’s now looking to ways of promoting these gadgets further. Some discussions have mentioned whether companies would pay for higher placement if a user searches for a product such as shampoo on the device. This essentially would mimic how paid search works on Google. Amazon has denied that it has any plans to add

Some stand out marketing campaigns for 2018

Damian Burgess

Jan 21, 2018
2 min

Some stand out marketing campaigns for 2018

1. Amazon has introduced a ‘Silent delivery Station’ which will be entirely managed by deaf associates in order to create more job opportunities for them. The station launched in collaboration with Mirakle Couriers has trained its deaf associates to deliver packages by bus or on foot to the radium of 2-3kms. The associates are also trained in sign language. 2. L’Oreal includes a Hijab-wearing model for first time in hair advert. In the campaign Amena starred alongside model N

Damian Burgess

Jan 8, 2018
1 min

Bring on 2018!!

You may have seen our posts on Facebook, or our tweets on Twitter, maybe a photo on Instagram or read a blog post on our website; whichever way you’ve found your way here. Thanks for visiting. We’re a small team of graphic designers, marketing managers, website builders, video editors and social media experts ready to help your business grow. Headed up by me, Damian Burgess, you’ll find me most days managing social media accounts, designing marketing material or designing web

How to integrate marketing activities into the customer lifecycle in 2018

Damian Burgess

Dec 11, 2017
1 min

How to integrate marketing activities into the customer lifecycle in 2018

Marketing and digital marketing is becoming more and more complex, techniques like customer journey mapping, customer personas and user experience is becoming really important to inform your marketing communications to your customers at different stages of their buying journey. What techniques do you use to research and improve your customers journey? Personas? Segmentation? AB testing, surveys? Net promoter score? It’s all about getting your customers' perspective via insig

Damian Burgess

Oct 20, 2017
1 min

Marketing in the tourism industry

Making the final touches to a travel business website this week for a client in Aberystwyth, the images we are working with on this website are breathtaking and are from all over the world!! It isn't all about pretty pictures though... When marketing in the tourism industry it is vital that you are the expert in what you sell but also that you understand that you're selling not just a holiday but a whole new experience to the customer. Your website is a 24/7 shop window but y

Damian Burgess

Jan 9, 2017
1 min

Content is still the Marketing King

After meeting with some small business owners recently in Cardiff and Aberystwyth discussing their digital marketing activities we wanted to share some of those tips with you. Create Content Everyone is creating content these days, there are more and more posts on every social media platform, more and more blogs to read and more and more (some junk) emails coming through to your inbox (mostly junk sorry). So how do you stand out from the crowd? Well you’re the business owner

Damian Burgess

Jan 7, 2017
2 min

New Year, Same Us

So you’ve seen the name Red Squirrel Marketing. You may have read our article in the Aberystwyth Ego about us helping local businesses with their digital marketing? maybe you've seen us on social media or you’ve met a member of the team for a coffee in Cardiff or Aberystwyth to discuss marketing. But who exactly is Red Squirrel Marketing? Why are we so Nuts About Marketing and how can we help your business? My name is Damian Burgess founder of Red Squirrel Marketing. I'm a We

Damian Burgess

Dec 6, 2016
2 min

Marketing to Millennials

If a marketing campaign is to target teenagers it must meet the following...

Damian Burgess

Sep 26, 2016
1 min

Cracking advert? Or just too cheeky?

Advertising campaigns are meant to draw attention, gather interest in a brand and sell a product or service. Most adverts go unnoticed and have very little impact, others are quirky or catchy and have real impact; others controversial and provoke a reaction. Hugging or pushing the lines of controversy can be risky, you risk upsetting a small or even large populous of people and with that potentially creating a dark stain on the brand. If you are around Cardiff for the Cardiff

Damian Burgess

Aug 12, 2016
1 min

Wolves Wicked Program Covers

Match programs for football, rugby, or any sport really, are usually pretty boring and are images of the players or the manager, YAWN. Since people now have the internet in their hands and can look up any pertinent information on the fly, match programs have become more of a souvenir for fans looking for a memento. Wolves have flipped the script on the fading popularity of match programs, by making each of their home editions this season bona fide collector’s items. That is,

Top 9 Shocking Digital Marketing Stats From This Week

Red Squirrel

Jun 7, 2016
2 min

Top 9 Shocking Digital Marketing Stats From This Week

1. Snapchat exceeds Twitter daily users figures Bloomberg recently reported that Snapchat has 150 million people using the service every day. This tops Twitters figure of 140 million users. Interestingly Twitter was launched in 2006 and Snapchat 2012 . Snapchat also announces a three-year deal with Wimbledon, including live insight direct from Wimbledon to encourage younger generations to get excited about the tournament. We think Snapchat is going to be THE future social med

Damian Burgess

Jun 3, 2016
1 min

When a business or brand nails it!

We've all seen a business or brand and thought, they’ve done their home work and nailed their marketing. For some it’s a stroke of luck but for most it takes good planning and fine-tuning of some ideas. (as design and marketing buffs we love a good bit of branding) When you or I love a brand we connect with it on an emotional level, it makes us feel something and we want to be part of it; a bit deep I know but think of your favourite brand and it gives you a rush. One brand t

How to Create and Promote Explainer Videos

Damian Burgess

May 24, 2016
2 min

How to Create and Promote Explainer Videos

Follow these steps to produce explainer videos for your video marketing campaign that will drive traffic to your website. Are how to videos part of your social marketing? Looking to find out how you can improve them? Explainer videos help your customers and promote your product or service. Why use Explainer Videos in your Marketing? Video is one of the most powerful forms of social media content. If youre not sharing video, but your competitor is, then they have the persuasio

7 Ways to Use Video to Drive Traffic and Conversions

Damian Burgess

May 12, 2016
2 min

7 Ways to Use Video to Drive Traffic and Conversions

Are you using video marketing effectively for your business? Discover different types of video at different times for better results. A new prospect has much different needs than an extablished customer. In this article we will share seven ways to use the right type of video to increase traffic throughout the sales cycle. #1 Increase conversions with product videos Did you know that website visitors are between 64% and 85% more likely to buy a product after watching a video a

4 Ways to use Twitter Video for Your Business

Red Squirrel

May 2, 2016
2 min

4 Ways to use Twitter Video for Your Business

Do you want to know how to use Twitter Video to your advantage? Video is a great way to tell a story and grow your twitter following. Twitter video is pretty straightforward. You either record a new video from your smartphone or if you have an iPhone, upload a video you’ve already taken. Open the Twitter app, start a new tweet and touch the picture icon. Next, touch the camera icon and switch your camera to video.You have 30 seconds to capture your video. Finally come up with

Damian Burgess

Apr 29, 2016
2 min

How to Track ROI of Your Video Marketing

Are your marketing video campaigns working for you? Do you want to know some tools to help you track sales? More importantly...want to keep ahead of your competitors? In this video you'll discover how to track and measure the ROI for your video. Not in the mood for a video right now? Learn more Are you struggling with showing what value your video marketing is giving your business? Need some tools to help you show the ROI? Firstly, start off with looking at how much you have

Damian Burgess

Apr 21, 2016
2 min

5 Top Twitter Tips

305 million monthly active users, yes twitter is here to stay and the micro-blogging service that has seen some changes recently is as popular as ever. Is your business on twitter? If not we advise you to get straight over there and choose your twitter handle and get promoting and posting about your business. Here are 5 tips to start you on the road to twitter success (3 more tips are coming next week) Fill in your twitter profile to the max, use up all the characters, link t

Red Squirrel

Apr 14, 2016
2 min

Branding Services For You

Branding – it’s much more than just a logo. A brand identity is what represents your company visually. Think about it when you see those lip licking adverts from M&S you know it’s them way before you’ve seen their logo…this is their advertising in support of their brand. It’s recognizable as them. A brand identity can be in the name, logo, styling, fonts, colours, images and icons – it’s what distinguishes you from competitors. Creating a strong brand takes time, serious thou

Send Great Emails Before and After the Sale

Damian Burgess

Mar 21, 2016
3 min

Send Great Emails Before and After the Sale

The most successful businesses send their best emails after the signup, purchase or conversion however most email marketing seems to happen before the sale but don’t forget this is just the beginning of the customer lifecycle. When was the last time you received a pleasant post-purchase email? Creating lifecycle emails require that marketers look at the whole customer, not just the sale. I was reminded of this after a recent John Lewis purchase where I received a post-purch

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