We have so many clients and non clients approach us asking to audit their current website, some have a website that is about 10 years old and needs a new lease of life others just need to tweak their current site in design or content. Offering advice to anyone to improve their website is a very one to one and tailored project but here are some mistakes people make that you may want to change on your website to take it to the next level. Too many different fonts... No brand gu
So Snapchat is to become snap, dropping the chat and giving us a new set of funky sunglasses. Will it be another Google Glass and flop, we don’t think so and we can’t wait to snap snap snap and snap some more when they come out. The Snap specs are set to be around $130 (US) and they can record video and take pictures and the click of a button, perfect if your on Aberystwyth beach on a sunny day and want to record that perfect moment with friends. “Imagine one of your favourit
Your website homepage is effectively your virtual front door. If a visitor doesn’t like what they see expect them to hit the ”back” button. You have about 3 – 5 seconds to grab visitors attention so make sure your homepage shows exactly what your business does in a nutshell. So what makes a website’s homepage design GREAT instead of just another website?! To start its got to look good, be easy to navigate and WORK WELL. That’s why we advise all new clients about to launch the
Why is the place called Aber-ystwyth (mouth of the river Ystwyth) when it’s on the mouth of the Rheidol? The town used to be called Llanbadarn Gaerog (Fortified Llanbadarn) but sometime in the middle ages it got mistaken for the much earlier (& even at this time, long since demolished) castle built on the other side of Pendinas, which was at the mouth of the river Ystwyth. 1. Not every business has a website in Aberystwyth yet but we’re working on it with some help from our m
Follow these steps to produce explainer videos for your video marketing campaign that will drive traffic to your website. Are how to videos part of your social marketing? Looking to find out how you can improve them? Explainer videos help your customers and promote your product or service. Why use Explainer Videos in your Marketing? Video is one of the most powerful forms of social media content. If youre not sharing video, but your competitor is, then they have the persuasio
How do you reach your customers online in this digital age of marketing, you’re on Facebook, Twitter, Google and you follow companies, you see ads and you’re always being sold something. 80% (and rising) of consumers today rely on the web to find and choose a business or a product. So how do they find you, how do they find that photographer in Cardiff, the florist in Aberystwyth or the Sports Club in Newport? It normally starts with a Google search, a Twitter search, a browse
Do you want to know how to use Twitter Video to your advantage? Video is a great way to tell a story and grow your twitter following. Twitter video is pretty straightforward. You either record a new video from your smartphone or if you have an iPhone, upload a video you’ve already taken. Open the Twitter app, start a new tweet and touch the picture icon. Next, touch the camera icon and switch your camera to video.You have 30 seconds to capture your video. Finally come up with
The most successful businesses send their best emails after the signup, purchase or conversion however most email marketing seems to happen before the sale but don’t forget this is just the beginning of the customer lifecycle.
When was the last time you received a pleasant post-purchase email? Creating lifecycle emails require that marketers look at the whole customer, not just the sale. I was reminded of this after a recent John Lewis purchase where I received a post-purch
Come closer and let's talk website secrets. 1. You need your own domain and hosting
Invest in a serious website not a cheap blogging site that Google won’t take you seriously. Also do not point visitors to it, if it's not considered trustworthy.
2. Use original content
Remember that Google’s whole purpose is to provide their customers with relevant and useful search results. The most important think you can do for your SEO (search engine optimisation) is create massivel
Firstly, forget your gateway or door-way pages on your website. Google has released its latest algorithm changes which are focused on screening out low quality websites. What qualifies as a low quality website? What will happen if you fail to do anything? Let’s take a look. What does the Google Panda update mean to small businesses? The Google Panda update means that you should not let your website be put in the hands of somebody who has not got the knowledge of this algorith
Are you reading this on a mobile? What if I told you 8/10 people are reading this on a mobile? Is your website or business ready? You may think I'm being dramatic but its true, it’s a huge wake up call for any developers and website owners who haven’t been proactive enough to update their sites to be mobile responsive. Google rolled out changes in 2015 to it’s algorithms that expanded its use of ‘mobile-friendliness’ as a ranking factor. This means that a lot of websites out