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CONTENT
As a pillar within marketing and key to many strategies no matter the size or scale of the business and across all industries and regions, content is indeed The King, or Queen.
I've created killer content for brands and businesses of all shapes and sizes, from ideas to implementation, creating the content myself or managing a team of creatives to create the desired outcome. From quirky and fun content to run-of-the-mill boring stuff that works and gets the job done.
Various content projects with photography, videography, written word, PR, graphics and more have been used in numerous marketing strategies when working with all businesses from B2B and BSC.
Each piece of content then used across various marketing channels within the marketing mix including social media, website, email and print to give each campaign the best possible chance of success.
I love creating new content for brands, from an idea and concepts to the creation of a campaign using that content.
SOCIAL MEDIA
If you're a business or a brand, you're on social media and marketing your service or product, it's an essential in any marketing mix.
How you manage your social media marketing will completely be unique to you and your business, you might be on all and every channel and posting all of the time or you may be fussy about what channels you use and how often you post.
As well as channels and posting frequency you may also choose to use organic only or you may venture into paid advertising across various channels.
I've worked with hundreds of brands, from creating pages, plans and strategies as well as managing profiles and managing ad creative and ad spend. Planning a budget for social media marketing as well as reporting on how that spend has turned into new business and profit.
OMB⏱
One Minute Briefs is a twitter channel that sends out a brief every day of the working week, then the community of thousands go to work.
Create an idea, an advert, a sketch or whatever else answering he brief in one minute (ok so sometimes it takes much longer but the idea is usually instantly)
It's a great way of working, and away from the OMBs it has it's place in the real world, many ideas I have formed for businesses or brands have come from a quick idea and concept. The over time we refine it and make it all joined up with a larger strategy.
One of the perks of OMB is also at the end of the day some of the best ideas are declared as brief winners, to which I am happy to say I have many, award winning eh ;)
WEBSITES
When you start a business it's the norm to have yourself all set up on social media, get a great logo, some business cards and of course a website.
What most businesses don't do is get the website done right first time, this is where I come in. Creating a website that not only creates a seamless journey for the customer but also looks and feels like they are walking into the digital store of the product or brand I'm working with.
Want to make more money and serve more customers then you need a website that works first, sell tickets, sell products, take bookings, answer questions and tells a story.
I've created websites for businesses big and small that work, create a digital footfall and create new customers.
BRANDING
Every business has a logo, but does every business have a brand? That's where i come in and help sort this out for businesses missing some key elements.
A brand is how the customer sees your business online, from the colouring on social media posts to the way finders in the car park.
Every detail from font choice, colour palette, brand elements and icons it all lives in a brand book... don't have a brand book for your business? Then it looks like we need to talk ;)
Want to see some of the brand books and branding projects I've put together then get in touch, let's sit down and build your brand from it's digital footprint to the physical world.
STRATEGY
Is your marketing s**t? It's probably not your product or your team that's at fault, it's likely you don't have strategy and therefore your marketing is.....
So let's create a strategy, implement some tactics and get this marketing machine of yours powering at 1000 watts!!
I have a creative mind but I'm also a problem solver and have the ability to look at the bigger picture of a business or product and develop a strategy that factors in everything and everyone.
I love interviews, business meetings and getting in a room with people to discuss the issues faced in marketing and solving the problems, don't just get more customers from better marketing; you'll have current customers spending more.
Let's grab a coffee and discuss the strategy of your business.
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