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  • Writer's pictureDamian Burgess

7 Ways to Use Video to Drive Traffic and Conversions

Are you using video marketing effectively for your business? Discover different types of video at different times for better results.

A new prospect has much different needs than an extablished customer. In this article we will share seven ways to use the right type of video to increase traffic throughout the sales cycle.

#1 Increase conversions with product videos

Did you know that website visitors are between 64% and 85% more likely to buy a product after watching a video about it. Create short promotional videos that show off the main benefits of your products and put them on your website.

PadMapper is a great example of using an animated video to explain their service.

#2 Drive Traffic with How-to Videos

How to videos catch viewers attention with buying intent. They have a problem that you can solve so show them how to do it. 1 in 3 people purchase a produc as a direct result of watching a tutorial or how –to-video about it.

#3 Create videos with answers to your customers’ most common questions.

It’s a way to establish trust and credibility.

#4 Video testimonials work wonders

Ask some of your most loyal customers if they would be willing to record a testimonial for your business.

Drive Traffic and Conversions

#5 Increase sales with video ads

72% of video advertisers say that online video ads are as or more effective than TV advertising. Create video ads for your product and upload them to Youtube and Facebook. You can even do short videos for Vine and Instagram.

Use video cards for extra emphasis on Youtube and promote your video ads on Facebook. Be precise for targeting however, so you don’t waste your budget.

#6 Retarget website visitors.

This is all about targeting people who visited your website or Youtube channel but for some reason didn’t convert.

On Facebook create a custom audience for retargeting visitors from your front page or a specific product page. On Youtube, start a new campaign and create a video remarketing list. Then choose which YouTube video to promote, as you would when starting a video campaign.

#7 Rank high in the SERPs

You can generate a lot of extra organic traffic and conversions when you use search engine optimized videos on YouTube. Make sure that your video title and description is on point and consider transcribing your video so that Google bots can crawl it effectively.

Would you like Red Squirrel Marketing to help you make an eye catching video for your product?

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