After meeting with some small business owners recently in Cardiff and Aberystwyth discussing their digital marketing activities we wanted to share some of those tips with you. Create Content Everyone is creating content these days, there are more and more posts on every social media platform, more and more blogs to read and more and more (some junk) emails coming through to your inbox (mostly junk sorry). So how do you stand out from the crowd? Well you’re the business owner
Last week we spent a week in the seaside town of Aberystwyth, some of it was leisure time but most of it was meeting new and current clients delivering free 1 to 1 marketing sessions for businesses. We didn’t expect as many businesses at first but our days were slowly filling up and we were fully booked on three of the days, all in all we saw 18 new businesses and drank lots of coffee. We gave advice on all things marketing from digital marketing such as email, social media
Follow these steps to produce explainer videos for your video marketing campaign that will drive traffic to your website. Are how to videos part of your social marketing? Looking to find out how you can improve them? Explainer videos help your customers and promote your product or service. Why use Explainer Videos in your Marketing? Video is one of the most powerful forms of social media content. If youre not sharing video, but your competitor is, then they have the persuasio
Last month we helped a client with their email marketing, the client has their brand identity and knows their tone of voice when it comes to communicating to their clients. This is a great start but unless you can reach an extended audience you won’t grow, you won’t pick up new leads. The client is active in sourcing new leads and has compiled a great list of clients’ emails and potential customer emails from sign up forms and networking events. Time for Red Squirrel Marketin
Do you want to know how to use Twitter Video to your advantage? Video is a great way to tell a story and grow your twitter following. Twitter video is pretty straightforward. You either record a new video from your smartphone or if you have an iPhone, upload a video you’ve already taken. Open the Twitter app, start a new tweet and touch the picture icon. Next, touch the camera icon and switch your camera to video.You have 30 seconds to capture your video. Finally come up with
The most successful businesses send their best emails after the signup, purchase or conversion however most email marketing seems to happen before the sale but don’t forget this is just the beginning of the customer lifecycle.
When was the last time you received a pleasant post-purchase email? Creating lifecycle emails require that marketers look at the whole customer, not just the sale. I was reminded of this after a recent John Lewis purchase where I received a post-purch