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  • Writer's pictureDamian Burgess

Dell New Logo

Newly named Dell Technologies have been busy on their laptops working on their brand strategies, including the creation of a new logo design that reflects the company's origins. The new design can be seen below, thoughts?

Created in partnership with strategy and design agency Brand Union, the Dell Technologies logo sees as subtle tweak to the existing Dell wordmark. You may be used to seeing the Dell name inside a blue circle, but no more.

Famous for its canted 'e', the Dell logo was an instantly recognisable design which Brand Union were keen to respect in their rebrand. We think it looks rather good, a subtle change but effective none the less.

What do you think of the new look?

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