You've got a great website and people are finding it on google or coming through to it from a link on social media, but are you tracking your visitors? Google Analytics is a great free tool to track every single visitor and to see what pages are most popular, you can then use this data to improve your marketing or improve your website. If you are running adverts on social media then Google Analytics is great to see how these ads are performing and what links they are sending

Is your business flooded with reviews on a daily basis, probably not and it is tough to encourage positive reviews but if you do it right it can benefit you on many platforms. Using google my business and facebook we are always shown reviews as soon as we search for the business, because google and facebook are keen to show off your reviews and how many you have it's time you encouraged more reviews. There are a few ways to do this, but making it part of closing a deal or par

A great way of sharing what you do and how you do it is through case studies and showcasing the clients or customers you serve and provide for. Adding case studies to your website also creates great SEO material, creating a keyword friendly case study will add more content for your website to rank with. As well as that it is perfect content for you to share on your social media, remember social media isn't all about selling your service it's also about letting people know wha

It's old but it's gold! Optimise your website for desktop, mobile and tablet. We have said it before and we keep on saying it because we still see websites for all or any size business that aren't mobile ready? Now if it's budget that is in your way, you invested in a website years ago and haven't been able to afford an upgrade since, panic not, just make it a goal in 2019 to get your site up to speed! Many websites are made for mobile first in 2018 and it won't be different

We love creating new websites for clients and websites that work and deliver what the client wants, this was the case for our client Square Gorilla Casting who already had a website and liked the design of the site. The only issue was that the old site wasn't mobile friendly and couldn't be updated or managed easily. The brief was clear, to take the old site design, improve elements of it and redesign a mobile version of the site with a great user experience on mobile and des

This year has already been busy with new websites going live, new projects underway and campaigns launched over on social media, ad spend on Facebook since January 11th has gone up 200% with some clients. With these paid campaigns it is more vital now that ever to convert on every click through to get a positive ROI, some campaigns we have worked on have been in retail and some over in the food industry. The use of discount codes or voucher numbers have allowed us to measure

We love creating beautiful websites for clients, but they also need to have a great user experience (UX) otherwise it's likely the user will leave and never come back. We have been working with clients in Aberystwyth and Cardiff to develop new websites as well as improve their currents sites. To help us understand how websites are performing we use Google Analytics to track: 📲 Acquisition 🤔 Behaviour 👨‍👩‍👧 The Audience 📈 Conversion Our work with a local Aberystwyth

Wow, we've made it to August already in 2017... it's been a busy but enjoyable first 7 months of the year with new projects coming in on a weekly basis. As well as loving our work in video, social media and planning marketing for our clients in Cardiff and Aberystwyth; we also still love making beautiful website for businesses of any size. Like the fashion industry the trends in web design change from year to year and even month to month, good design and great user experience

We have helped countless business already in Aberystwyth with new websites, social media management, video editing and graphic design. We have met business to help them with their digital marketing to get a better and bigger reach, one of our recent clients in the Commodore Cinema in Aberystwyth. The Commodore Cinema is an Aberystwyth institution. There aren’t many people in the town who haven’t visited to watch their favourite film at this family run, independent cinema. The

Julie Grabham of JG HR Solutions first spoke to us at one of our social media workshops and since then we've helped where we can with advising on her companies digital marketing. we have given Julie advice for a number of months with digital marketing but what Julie really wanted and needed was a new brand identity and a new mobile friendly website for her business. The need Julie needed a clear brand identity for her HR business. She wanted a professional, clean and clear we

We have so many clients and non clients approach us asking to audit their current website, some have a website that is about 10 years old and needs a new lease of life others just need to tweak their current site in design or content. Offering advice to anyone to improve their website is a very one to one and tailored project but here are some mistakes people make that you may want to change on your website to take it to the next level. Too many different fonts... No brand gu

Insurance Centre Wales (ICW) is a relatively young Commercial Insurance brokerage based in Aberystwyth, West Wales. ICW in Aberystwyth offer specialist advice for certain niche industries throughout Wales and bordering counties as well as offering a competitive friendly local service to general businesses in the Mid Wales and Aberystwyth area. The need Aberystwyth based ICW came to us in 2016 with the challenge of promoting their relatively new brand in Wales and bordering co

How did you choose the colours for your website design? A recent project in website design in Aberystwyth involved a fair amount of discussion around picking the right colour palette for our client. Does red = passion and yellow = happiness? We think all that matters is what colours people actually like not necessarily their supposed meaning. A recent survey of 230 respondents by Joe Hallock had the following findings. Blue stands out as being very popular across both genders

Your website homepage is effectively your virtual front door. If a visitor doesn’t like what they see expect them to hit the ”back” button. You have about 3 – 5 seconds to grab visitors attention so make sure your homepage shows exactly what your business does in a nutshell. So what makes a website’s homepage design GREAT instead of just another website?! To start its got to look good, be easy to navigate and WORK WELL. That’s why we advise all new clients about to launch the

Follow these steps to produce explainer videos for your video marketing campaign that will drive traffic to your website. Are how to videos part of your social marketing? Looking to find out how you can improve them? Explainer videos help your customers and promote your product or service. Why use Explainer Videos in your Marketing? Video is one of the most powerful forms of social media content. If youre not sharing video, but your competitor is, then they have the persuasio

Do you want to know how to use Twitter Video to your advantage? Video is a great way to tell a story and grow your twitter following. Twitter video is pretty straightforward. You either record a new video from your smartphone or if you have an iPhone, upload a video you’ve already taken. Open the Twitter app, start a new tweet and touch the picture icon. Next, touch the camera icon and switch your camera to video.You have 30 seconds to capture your video. Finally come up with

Come closer and let's talk website secrets. 1. You need your own domain and hosting Invest in a serious website not a cheap blogging site that Google won’t take you seriously. Also do not point visitors to it, if it's not considered trustworthy. 2. Use original content Remember that Google’s whole purpose is to provide their customers with relevant and useful search results. The most important think you can do for your SEO (search engine optimisation) is create massivel