#socialmedia

Damian Burgess

Feb 20, 2018
1 min

Selling products on Social

Have you ever bought something on social? Seen a great product online and thought you need it right now? Back in the stone ages we would have to click on the product - be taken to the product page - asked to add item to a basket - confirm bank card details - finish purchase... BORING!! You may have pressed cancel or back by now and left the purchase, not any more! Facebook has had this 'buy now' or 'shop now' feature for a while, you can view the product and spec on Facebook

Damian Burgess

Feb 17, 2018
2 min

Why I'm nutsabout Twitter

It's great to work with all various size businesses to promote their products or services, in Aberystwyth, Cardiff, Swansea and further. Using their website, marketing material, video marketing and of course a sprinkle of social media. Before the end of 2017, Facebook was the go to place for businesses on set up, they would have a business name, a logo, a website (maybe) and of course a Facebook page! We have always advocated Twitter as a profile to set up from the get go as

Damian Burgess

Feb 7, 2018
1 min

From Social to Sale

This year has already been busy with new websites going live, new projects underway and campaigns launched over on social media, ad spend on Facebook since January 11th has gone up 200% with some clients. With these paid campaigns it is more vital now that ever to convert on every click through to get a positive ROI, some campaigns we have worked on have been in retail and some over in the food industry. The use of discount codes or voucher numbers have allowed us to measure

Damian Burgess

Jan 15, 2018
1 min

Who uses WhatsApp?

Facebook to bring Instagram stories to WhatsApp In an attempt to rival Snapchat, Facebook is looking to roll out something this year for WhatsApp for businesses. It could expand the global reach of Instagram Stories, particularly in emerging markets where Instagram uptake may be lagging. WhatsApp leads the global messaging app market with a 44% market share. What would this mean? It would make it more seamless for users in Facebook;s world to share Stories content – users won

Damian Burgess

Jan 14, 2018
1 min

What now for your Facebook page?

We have been flooded with questions regarding the new change to Facebook and what it means for Facebook pages, the businesses that run them and fellow Social Media managers. Social media managers are going to spend a lot less time focusing on their Facebook Business Page this year, instead building communities via Facebook Groups and focusing everything on engagement. The news last week doesn't mean we are all jumping the Facebook ship, just steering the ship differently. Wha

Want to know what the HUGE Facebook changes mean to you in a nutshell?

Damian Burgess

Jan 13, 2018
2 min

Want to know what the HUGE Facebook changes mean to you in a nutshell?

Want to know what the HUGE Facebook changes mean to you in a nutshell> Here’s some of our translation on Mark Zuckerberg’s points: “…you’ll see less public content like posts from businesses, brands and media. And the public content you see more will be held to the same standard – it should encourage meaningful interactions between people” *Nutshell: business content that creates community will be favoured. Business content that creates community is key– content that sparks a

Damian Burgess

Nov 23, 2017
1 min

Follow a #hashtag?

We love Instagram, we love finding new things via hashtag searching and promoting our posts using hashtags.. well now Instagram is testing a new feature that allows users to follow hashtags, could this be the discovery tool we have all been waiting for? When Instagram moved from a chronological feed to an algorithm-driven timeline, people first reacted badly, as everyone does when a social network makes a change. But today, we have to admit that our feeds have become much mor

Black Friday 2017 to be the biggest yet!

Damian Burgess

Nov 17, 2017
1 min

Black Friday 2017 to be the biggest yet!

Black Friday has flown its way to the UK and it is here to stay, originally an American sale day, apparently the term Black Friday comes from businesses selling their stock and making it from the red and in to profit, the black. We have helped a number of businesses over the years with their Black Friday promotions and this year has been no different, Sale days, Sale Weekends to complete November Black Month sales... where next eh? If you need help with your promotions, Chris

Damian Burgess

Nov 3, 2017
1 min

Our social media talk at Design Swansea

We had the pleasure this week talking at the Design Swansea event hosted in Tech Hub Swansea, talking to over 60 students, creatives and businesses about the importance of social media and how it has helped Red Squirrel Marketing grow and be seen. The talk was titled Me, Myself and Social Media. Discussing how social media and being active on a number of channels have helped us to grow as a business and how it has been so important for us to talk to other businesses or people

Damian Burgess

Oct 26, 2017
2 min

Is Facebook ruining your business?

Like many of our clients in Aberystwyth, Cardiff, Swansea or Bristol; social media is key to their beginning and their continued growth. We help a number of these businesses with their social media management but are some of these channels ruining their business? I'll give you the answer straight up, it's a no! Facebook is always the channel that gives us updates and extras on a weekly basis but it is also the one platform that actively tries to jeep a number of business page

New website and marketing for squash event in Cardiff

Damian Burgess

Oct 16, 2017
1 min

New website and marketing for squash event in Cardiff

We're delighted to have been asked to help Rhiwbina Squash Club in Cardiff with their 2018 Professional Squash Competition, we can't wait to help them with their social media, website and marketing for the event over the next few months. Following on from last year’s incredible event the 2018 Rhiwbina Welsh Squash Open is due for lift off in May 2018. The whole of Wales got behind the tournament last year and made it an event to remember. 30 top class professional players des

Damian Burgess

Oct 4, 2017
1 min

A new campaign for strength class

Crossfit Aberystwyth contacted us many months ago to work with them on their new development in the town of Aberystwyth, providing help and advice for their social media channels as well as some design work for various classes. Recently the gym have added more and more new classes for new students and locals in Aberystwyth, to advertise these classes we have created some new adverts, for digital, for print and email to promote in and around the town. Here are one of the campa

Damian Burgess

Sep 22, 2017
2 min

What about your competition?

It's Friday morning, and before I head off to a meeting I take a look at my social media analytics, I try and do this detailed look every week but haven't seen the stats in detail for over 10 days now.... It's good news, all the stats are green, we're up on interaction and engagement and our video views are up too, that and a couple of extra likes and followers. One thing I do look at when I'm on the Red Squirrel Marketing Facebook business page analytics is 'Pages to Watch',

Damian Burgess

Sep 1, 2017
1 min

YouTube rings in some changes

Youtube isn't the type of platform to make many changes that often, we love the video social media channel but in a bid to fend off Facebook and Snapchat it is finally embracing vertical video. With video now even easier to capture and within seconds it can be shared with the World, if your a vertical video taker then adding them to Youtube and giving your video those ugly black bars are a thing of the past. As well as this change to the user experience of the social media ch

Damian Burgess

Aug 23, 2017
1 min

Social Media Management with Facebook

It is great to see clients that we work with develop their own knowledge of social media while we work with them and their business pages and accounts. Let's look at our Facebook business page social media management with one of our new clients in Aberystwyth. A quick screen grab of a clients Facebook analytics from the last 28 days, this is our first month helping the client and co managing the page with them. As well as helping with content creation and ideas we post and re

Damian Burgess

Aug 16, 2017
2 min

Some Summer Social Media Updates

Nothing much changes more in marketing than social media, mainly the updates and opportunities they offer as they look to improve their service to the end user and business user. We manage a number of social media accounts for a variety of businesses in Cardiff, Aberystwyth, Swansea and London and we see the changes happened on a daily basis. Some of you would have noticed that some of the social media channels are merging in to one with the introduction of the "story feature

Damian Burgess

Aug 4, 2017
1 min

Facebook cover videos

We shared with you some months back about being able to add videos to your Facebook page covers, have you started using them yet? We have had a play with some of the cover videos for our clients. A great way to add something exciting to your page and possibly stand out from other pages who have static images, only a few select pages had the option to add a video but mostly all pages we manage have to option. What will you add to your Facebook cover? Animated text, an intro vi

A Winning Evening at the Aber First Awards

Damian Burgess

Jul 1, 2017
2 min

A Winning Evening at the Aber First Awards

The Aber First Awards presentation was held on Friday night at the Old College Aberystwyth, where 10 awards were handed out, along with a top award for overall business of the year. Red Squirrel Marketing were proud to sponsor one of the awards as well as being nominated for another; the highlight of our night though was when our Social Media client Alexanders won the Social Media award. The awards, which are now held annually, after previously being held biennially, are orga

Damian Burgess

Jun 22, 2017
1 min

Top 10 Reasons for Using Social Media

GlobalWebIndex’s latest social media usage report shows that more than 40% of people use social media platforms to keep in touch with friends, making this the top reason for social media use globally. Among 16 to 24 year-olds, the key reason for using social media is not to keep in touch, but rather to fill spare time (too much spare time obviously) while among 25 to 34 year-olds, staying in touch with friends proves more important. (if you plan or run events, Facebook is the

Damian Burgess

Jun 4, 2017
1 min

Snap Spectacles land in the U.K!

We have had our Snapchat Spectacles for a month or so now as they're from the States, we've taken them our around Cardiff Bay, Aberystwyth and even to the Champions League Final! Now the cool Specs are available in the U.K, so what are you waiting for? The Spectacles look like a trendy pair of sunglasses but are from just that, the in built camera allows you take 10, 20 or 30 seconds of video with one simple push of a button. You can head over to the Snapchat website today an

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