Last week we spent a week in the seaside town of Aberystwyth, some of it was leisure time but most of it was meeting new and current clients delivering free 1 to 1 marketing sessions for businesses. We didn’t expect as many businesses at first but our days were slowly filling up and we were fully booked on three of the days, all in all we saw 18 new businesses and drank lots of coffee. We gave advice on all things marketing from digital marketing such as email, social media
The new football season is underway, football, football, football all over your TV screens, if you're like us and love the Premier league season will have noticed the new branding by the Premier League. Do you like it? The lion has been an iconic part of the Premier League identity for decades, but from season 2016/17 onwards the world's biggest soccer league will be sporting this vibrant new branding created by DesignStudio and Robin Brand Consultants. "Our aim was to create
A Mars bar a day, not in sunny Wales it seems as a possible boycott on Mars products after the chocolate maker decided to support England only in the build up to the European Championships in France next month. The #believe Campaign, with TV advert and the mini advert on twitter has come in for strong criticism as Mars seems to have forgotten about the other home Nations competing at this years Championships. Here is a link to the MarsFootball twitter ad A spokesman for Mars
At my first marketing job many many years ago in Cardiff, social media was a tough sell. The business I worked for had a dated website, everything was done via letter or individual email and social media wasn’t even in their thoughts. When I prompted a few senior members of the team that we needed a Facebook, twitter and YouTube page I was pretty much laughed at. “what do we need to use them for” and “oh I don’t think its very good for our image to be on those” My jaw dropped
Twitter still wont allow more than 140 characters in a tweet, and we think that’s a good thing, but if reports are correct we will soon be able to pack more info into them. By time you throw in a #hashtag and a mention you’re left with a few remaining characters; but then you want to add an image or a link and there’s no more room! #frustrating! In as little as two weeks images and links may not count as part of the 140 character limit, leaving us free to be add more. Current
Are you using video marketing effectively for your business? Discover different types of video at different times for better results. A new prospect has much different needs than an extablished customer. In this article we will share seven ways to use the right type of video to increase traffic throughout the sales cycle. #1 Increase conversions with product videos Did you know that website visitors are between 64% and 85% more likely to buy a product after watching a video a
Do you want to know how to use Twitter Video to your advantage? Video is a great way to tell a story and grow your twitter following. Twitter video is pretty straightforward. You either record a new video from your smartphone or if you have an iPhone, upload a video you’ve already taken. Open the Twitter app, start a new tweet and touch the picture icon. Next, touch the camera icon and switch your camera to video.You have 30 seconds to capture your video. Finally come up with
305 million monthly active users, yes twitter is here to stay and the micro-blogging service that has seen some changes recently is as popular as ever. Is your business on twitter? If not we advise you to get straight over there and choose your twitter handle and get promoting and posting about your business. Here are 5 tips to start you on the road to twitter success (3 more tips are coming next week) Fill in your twitter profile to the max, use up all the characters, link t
Branding – it’s much more than just a logo. A brand identity is what represents your company visually. Think about it when you see those lip licking adverts from M&S you know it’s them way before you’ve seen their logo…this is their advertising in support of their brand. It’s recognizable as them. A brand identity can be in the name, logo, styling, fonts, colours, images and icons – it’s what distinguishes you from competitors. Creating a strong brand takes time, serious thou
St Patrick’s Day Google doodle turns the logo green with a leaping shamrock, take a look at this. Today’s Google logo was designed by Irish artist and animator Chris O’Hara. Google is avoiding getting pinched today with an animated logo that turns itself green in the spirit of St. Patrick’s Day. Designed by Chris O’Hara, an Irish artist and animator currently working in Los Angeles, the Google St. Patrick’s Day logo includes a leaping shamrock that jumps from letter to letter
What’s the next big thing?
1. Social shopping
Buy things straight from your newsfeed? Sounds interesting hey.
Up until now we rely on our tweets to direct users to our website with the hope of purchasing, how much easier would it be if they could buy then and there.
This is already taking form on Pinterest, Instagram and Facebook. Facebook has been testing a Buy button so you can purchase without ever leaving the social platform.
One of the biggest challenges with s