So the reaction you usually get when you mention to someone that you manage social media for businesses, the usual reaction is "oh so you play on Facebook all day" Yes mate that's it, cheers. Well feel for the guys and girls managing the social media over at EasyJet this week... A photo allegedly showing a woman sat on a seat with no back to it on an aeroplane started circulating (there are question marks about the legitimacy of the photo) As it was shared on Twitter it soon

Making a comment or complaint way back when used to take some time, you would have to write an email (yes remember those) or even a letter (yes pen and paper) to the business and then wait for them to reply. Having no idea whether they had received or read your correspondence you may even forget about it and get on with your life. NOT ANY MORE!!!! Along came social media, businesses have been inundated since then with comments and complaints via the platforms, mentions, DM's,

Organic reach on social media dead? Not a chance, lower? Yes but certainly not dead and if your content is of a good standard; and by that I mean if it has a polished finish and it's engaging or insightful your organic reach won't be dead in the water. I have spoken to several businesses over the last 3 or 4 months who are struggling with their reach, their reach was never amazing but in some cases it has fallen by over 50% and they can't understand why? The first thing they

So it looks like Twitter just killed Crowdfire, the third party app used by millions of users looks to be completely cut off now from Twitter. WOW!! We have used Crowdfire for a a few years now, monitoring inactive users and seeing who unfollows us but some people have misused the app and for this reason Twitter has gotten rid of the access. #SocialMedia #socialmediamanagement #socialmediatrends

As the NFL fans prepare for Super Bowl LIII, brands and marketers are also getting excited for the all important ads, one of the largest live audiences in the World and all the major brands will be all over our screens (large and small) In the UK we miss out on most of the ads during the game but brands understand this and you'll see a big effort from these brands via social media and sponsored ads. Last year Twitter launched #BrandBowl, awarding the best marketing ads via tw

Do you have followers or fans? Businesses are like sports teams these days... and business like sports teams need fans to survive. Sports teams and sports brands are sometimes the easiest businesses to market, they already have a fanbase, they have an identity and if they're a winning team even better and easier to market. But how do you start from scratch? First of all the sport you're trying to market a team to already has its fans, players and spectators so this is where y

We're giving away a small digital marketing tip every day up until Christmas Eve, we hope they help, we hope you find them useful too. If you’re using social media for your business, focus on quality content and engage with your fans. So you're on social media, you're using it to advertise your products or services and you're connecting with fans and customers. But now you've started you need to keep this up, keep the quality of the content up to your standards and engage wit

You must have used Instagram or Snapchat stickers by now yeah? If you haven’t used them you've seen them, ever wanted your own as a business or brand? Well you can add your own branded stickers and it’s pretty straight forward, the first thing you need is a GIPHY brand account, make sure it’s a brand account as this allows your gifs to be public and searched and then used. Now you have to upload your GIFs and stickers, GIFs are straight forward but with stickers these need to

I'm sure you have read in a number of my blogs before today about numbers on social media, those follower numbers, the magic follower count. Facebook, Twitter, LinkedIn connections and Instagram fans, they're all numbers to be proud of but there are quite a few fake ones out there. So if you can tell some porky's (lies) with your follower numbers, surely we can filter the legitimate numbers from the bullshit somehow? Yes we can! Numbers that you can't embellish or purchase ar

Social media is easy to run with right? It's so easy businesses give it to the new intern or the person from accounts to run and expect it bring in leads or generate business instantly, only for it to fall flat on it's face and be pulled a few months later. You wouldn't expect a novice to make a perfect cake would you? What are you talking about cakes for? I hear you ask, don't worry all will be clear! That business that now has dormant social media accounts didn't do the bas

Visiting businesses week in week out delivering workshops and training is great fun, delivering sessions on digital marketing, PPC and social media including social media advertising. When visiting a business to offer training we like to tailor the session to that particular business rather than use a generic session, looking at the clients website, social media and social media ads as well as any of their other marketing material. The success of the sessions is obvious from

Businesses using social media to market their product, service or brand is common place, every business and brand has some form of social media presence whether it be one channel or over multiple channels; so how do you stand out from the rest in this noisy environment. You have to make the right noise of course, you have to be the noise that grabs peoples attention (and in the right way) you have to be the same but be different and unique to your brand. The first thing you n

The Best Social Media Tactics For Driving Shop Footfall 👇 Of course social media is a key part of your marketing strategy - with over 1.6 billion active users on Facebook alone, have you ever been able to reach an audience that size before social media?? Having a clear social media strategy is very important for any business and it’s not just about driving traffic to websites and generating leads it can also play a big part in driving footfall into your shop. How? Align what

I always encourage businesses to use a scheduling tool to help with their social media management, by scheduling a number of posts over various platforms at once can help save you time. I use Buffer for all my own posts and when managing various accounts of my clients. Now Facebook allows you to schedule within it's platform and guess what, twitter does too, news to you? It's news to many but it's cool, here is how to do it via twitter business. (Look at these guys above, ove

We have all seen the ads on TV around the World Cup or the promotions in the supermarket, but you don't have to be a FIFA global partner and World Cup sponsor to capitalise on one of the biggest sporting events in the World. We have helped a number of brands recently with campaigns in the build up to the World Cup including restaurants and take away outlets, Car dealerships and of course pubs and clubs. One of our campaigns was to help the Royal Pier (who we just added a bran

Last week I met with Dan from UFIT in Cardiff, Dan is a flexible dieting coach and vlogger who has created some great content for his own social media channels and website as well as for Ufit. I spoke to Dan about the marketing side of things at Ufit, managing it in-house and what it is that works for them at the biggest gym in Cardiff to get new faces through the doors. There are quite a few gyms in Cardiff, what’s your biggest marketing channel that you use here at UFIT? So

So unless you have lived under a rock, woken up from a very long sleep or you've just blocked it out of your brain, you'll know there is a massive wedding today.. MASSIVE!! But what as that got to do with marketing.. shed loads!!! Talking about trending topics on social media is one of the many ways brands connect with consumers on a daily basis and how they create conversation with their users. Some brands do it really well, others hit it out of the park. Social media has be

I have so many questions emailed in to me about what is next for social media or how a business can better use social media, the first thing I ask is if the business is using social media ads, and specifically Facebook ads to reach more and new people. So what now for social media?? Gone are the days of playing this social media marketing game for free, time to have a go at paid advertising. Many are put off by using facebook ads because they think it's complicated but also b

It's the dream of any social media manager or social media agency to have a successful social campaign which turns lookers in to bookers, fans in to customers and a positive ROI for the client or business.. but after every campaign I hear the same questions from people, how many extra fans do we have or how many more likes do we have? On Facebook and Twitter, the 'fake fan" or 'bought like' is common to see, tens of thousands; maybe a hundred thousand followers or likes? But

So you've heard of Vero right? No... Well let me introduce you to the new kid on the block, yep another social network! After the change in the Instagram feed and many users looking for an alternative, Vero seems to be the popular choice. The only issue with being very, very popular is that you may crash! And that is exactly what Vero has done. We were one of the first million to join Vero on the weekend and we have tried to take a good look at it since but so far we just hav