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RED SQUIRREL MARKETING

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Say hello to my Vero friend
Damian Burgess
  • Feb 27, 2018
  • 1 min

Say hello to my Vero friend

So you've heard of Vero right? No... Well let me introduce you to the new kid on the block, yep another social network! After the change in the Instagram feed and many users looking for an alternative, Vero seems to be the popular choice. The only issue with being very, very popular is that you may crash! And that is exactly what Vero has done. We were one of the first million to join Vero on the weekend and we have tried to take a good look at it since but so far we just hav
Nike sells out on Snapchat
Damian Burgess
  • Feb 25, 2018
  • 1 min

Nike sells out on Snapchat

We've spoken about selling on social a few times this month, our work with businesses in Cardiff, Aberystwyth and anywhere else in the UK on social media is all about a positive return on investment. Our blog post last week spoke about the new Snapchat store built within the app, they've now given us a glimpse of whats to come with it's partnership with Nike, Shopify and Darkstore. Nike has become the first brand to sell a product directly through the Snapchat app at the NBA
So you think you know Facebook
Damian Burgess
  • Feb 14, 2018
  • 4 min

So you think you know Facebook

We manage dozens of Facebook business pages, we mange advertising spend, creative and delivery for many others and create content for business in Aberystwyth, Cardiff and all over Wales and the UK. We think we know Facebook quite well. You're on Facebook right? You have a business so you have a Facebook business page right? There are billions of Facebook users, millions of Facebook pages but still only 24 hours in a day and there's only so much content a human being can consu
Social Media Management with Facebook
Damian Burgess
  • Aug 23, 2017
  • 1 min

Social Media Management with Facebook

It is great to see clients that we work with develop their own knowledge of social media while we work with them and their business pages and accounts. Let's look at our Facebook business page social media management with one of our new clients in Aberystwyth. A quick screen grab of a clients Facebook analytics from the last 28 days, this is our first month helping the client and co managing the page with them. As well as helping with content creation and ideas we post and re
Some Summer Social Media Updates
Damian Burgess
  • Aug 16, 2017
  • 2 min

Some Summer Social Media Updates

Nothing much changes more in marketing than social media, mainly the updates and opportunities they offer as they look to improve their service to the end user and business user. We manage a number of social media accounts for a variety of businesses in Cardiff, Aberystwyth, Swansea and London and we see the changes happened on a daily basis. Some of you would have noticed that some of the social media channels are merging in to one with the introduction of the "story feature
Facebook cover videos
Damian Burgess
  • Aug 4, 2017
  • 1 min

Facebook cover videos

We shared with you some months back about being able to add videos to your Facebook page covers, have you started using them yet? We have had a play with some of the cover videos for our clients. A great way to add something exciting to your page and possibly stand out from other pages who have static images, only a few select pages had the option to add a video but mostly all pages we manage have to option. What will you add to your Facebook cover? Animated text, an intro vi
Top 10 Reasons for Using Social Media
Damian Burgess
  • Jun 22, 2017
  • 1 min

Top 10 Reasons for Using Social Media

GlobalWebIndex’s latest social media usage report shows that more than 40% of people use social media platforms to keep in touch with friends, making this the top reason for social media use globally. Among 16 to 24 year-olds, the key reason for using social media is not to keep in touch, but rather to fill spare time (too much spare time obviously) while among 25 to 34 year-olds, staying in touch with friends proves more important. (if you plan or run events, Facebook is the
Snapchat update for infinity posts
Damian Burgess
  • May 10, 2017
  • 1 min

Snapchat update for infinity posts

Who else is using Snapchat for their business? Many of our clients are still using it even though Facebook and Instagram are following their every move... now Snapchat has hit back with infinity snaps. Snapchat was originally conceived as a way to send images that would self-destruct a few moments after they had been viewed. The early users were young adults sending not so appropriate images of themselves, but businesses soon started using the platform for their own benefit.
Introducing Snapchat World Lenses
Damian Burgess
  • Apr 18, 2017
  • 1 min

Introducing Snapchat World Lenses

Snapchat launched Lenses over a year ago as a whole new way to express ourselves on Selfie loving app. Since then, we've become puppies, puked rainbows, face-swapped with our best friends — and begun to explore how Lenses can change the world around us. That’s now changed: Snapchat today announced World Lenses, which add some cool extras to everything around you and your friends – not just your pretty face!!! Think Pokémon GO, but now with I love yous and rainbows in your bat
Damian Burgess
  • Apr 12, 2017
  • 1 min

Facebook for business tips

The biggest thing that most businesses who we speak to in Aberystwyth and Cardiff miss out on when using Social Media is they don't do any listening... they just broadcast and talk to themselves!! How rude, how would you act in a room full of people, would you just talk about yourself? Start talking TO people not AT people on social media. Post on other pages posts, be thoughtful not just "great post" or "like my page" talk to them about their industry or their location... an
Twitter is dying!
Damian Burgess
  • Feb 28, 2017
  • 1 min

Twitter is dying!

I think I've heard this at least 10 times over the last week while having social media meetings with businesses in Aberystwyth and Cardiff, but is it dying? Yes it's loosing users day by day but should you jump ship? Definitely not, if you think it's already dead then you're just not using it correctly. Twitter is one of, it not the most social of social networks, you can interact with anyone and everyone. Now that is the issue with most accounts, there isn't any interaction.
Social Media in 2017
Damian Burgess
  • Jan 28, 2017
  • 1 min

Social Media in 2017

January has flown by! New projects, new clients and more than ever are coming to us for help with their social media marketing and content on their platfroms. Clients in Cardiff and Aberystwyth are beginning to see that telling a story and doing it through social media is opening new doors for them. 2017 is going to see more and more businesses launch new products and campaigns on social media first, just like John Lewis and their Christmas ad last year. Here are some predict
To edit or not to edit?
Damian Burgess
  • Jan 7, 2017
  • 1 min

To edit or not to edit?

Are you using twitter for business? Or personal use for that matter, have you ever had to delete a tweet that you made a grammatical error or forgot to mention someone? Would have been easier to just edit the tweet surely like we can with facebook posts and comments. But is editing a tweet really an answer for twitter and it’s longevity? Not being able to edit tweets has always been a pain for many users. Twitter is a reactive live platform, and if you want to be first you ha
Can you hear that video?
Damian Burgess
  • Jan 6, 2017
  • 1 min

Can you hear that video?

Do you use Facebook video on your page? Does it rely on sound? Most of the time we are viewing videos with no sound, perfect when you’re in work (naughty) or when you’re in bed and the other half is asleep. So there’s no surprise that when a video plays with sound most react negatively and move away from the post. So a video with no sound works better, but how do you convey a message in mute? Through captions of course! You could always import an SRT (subRip) file to do this,
Snapchat/Instagram - What's the difference in 2017?
Damian Burgess
  • Jan 2, 2017
  • 1 min

Snapchat/Instagram - What's the difference in 2017?

That is the question.. We have met countless businesses in Aberystwyth and Cardiff recently talking about social media marketing and our social media management service and been asked one big question by most. Should I be on Instagram and Snapchat? The follow up question is normally... "But which one? What's the difference?" Instagram has copied Snapchat with so many features in 2016, it’s an obvious ploy to poach the Snapchat users. In 2017, apart from some small differences
Facebook Updates... Events
Damian Burgess
  • Oct 21, 2016
  • 2 min

Facebook Updates... Events

Have you ever hosted an event on Facebook or been invited to one? Maybe an opening day in Aberystwyth or a Facebook chat like we host giving tips on digital marketing or social media tips. Events are great ways to spread the word of your brand, receiving RSVPs and letting people know more about your events with images, videos and discussions. Discover Local Events Facebook is a great way to find events happening around you and now it’s even easier to discover new things to do
Welcome home Aberystwyth Town FC
Damian Burgess
  • Oct 14, 2016
  • 1 min

Welcome home Aberystwyth Town FC

Aberystwyth town, a place we visit nearly every weekend meeting with family, friends and of course clients, the beaches, the sea and 22 coffee shops which make for great long weekends. We love going there to talk about websites, branding, marketing and social media but also we like to relax, and sometimes watch some sport. We’re fans of the local football club Aberystwyth Town FC, this year we are sponsoring the club and if you’re at Park Avenue for one of the matches this se
Reactive Social Media Marketing, at its BEST!
Damian Burgess
  • Oct 13, 2016
  • 1 min

Reactive Social Media Marketing, at its BEST!

A busy and popular gym closes in Cardiff, not great news for members but fantastic news for other gyms in the Cardiff area and their reaction was on point! We all look at our competitors in business, we look for ideas, gaps in the market, what's been done correctly and what's not working. No different when you're a gym and there are a load of gyms in the Cardiff area; some specialist gyms, some all round gyms, some clean and some not so clean. But when a large gym in an area
Social Media Workshop a hit in Aberystwyth
Damian Burgess
  • Oct 8, 2016
  • 1 min

Social Media Workshop a hit in Aberystwyth

Saturday saw our first Social Media Workshop take place in Aberystwyth, over 20 businesses turned out early to come and learn more about helping their business online. After a swift coffee at the Aberystwyth Arts Centre the Social Media Workshop took to the cinema, we covered Twitter and Facebook and how to use both for your business. Covering content, images, video, analytics as well as monitoring competitors. We went into depth but also helped out businesses who were yet to
When do you post on your Facebook page?
Damian Burgess
  • Sep 30, 2016
  • 1 min

When do you post on your Facebook page?

The best times to post on social media are when the people you want to see the content are on the network. But how do you know? We covered Facebook analytics at our Social Media Workshop in Aberystwyth and part of that was delving in to your Facebook insights. With Page Insights, you can improve the way you market to and reach the people who like your Page. Page Insights show: How many people like your Page and the number of new likes. How many people have seen your Page and
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